Content

Chapter 1 : Introduction

• Introduction
• Understanding Social Success

Chapter 2 : Building blocks of Personal Branding

• Good Communication Skills
• Being Knowledgeable
• Become Interesting
• Become knowledgeable
• Passion vs Process
• Build Perspective, then Opinion
• Become a Social Success

Chapter 3 : Rules that govern Social Success

• The Rule of Self Development
• The Impact Rule
• The Popularity Rule
• The Trust Rule
• The Conversation Rule
• The Respect Rule
• Sense of Humour
• The Networking Rule
• The Work Rule
• The Summing-up Rule

Chapter 4 : Personal Branding in the Digital World

• Importance of Social Media in creating a brand today
• Mistakes to avoid on Social Media
• Personal Life : How open you should be
• How do you build a unique voice on Social Media

Chapter 5 : Handling tricky situations

• Handling tricky situations

Chapter 6 : Bonuses

• Make your Brand Statement
• How to develop Sense of Humour
• How to build a perspective
• How to find and develop Passion
• Lateral thinking